Okay, so my book was released in early August. If you've read it, you'll know how I talk about marketing in the first chapter and how consumer businesses play "Jedi Mind Tricks" on us to get us to buy. I hadn't yet seen anybody talk about marketing in this way--until today.
We use Vertical Response for Soulation emails. As part of their new integration program for customers to reach customers, they add this little paragraph:
Ever wished you could read peoples’ minds? Contrary to some reports, VerticalResponse staffers aren’t (yet) able to share their mind-reading superpowers. However, our latest integration with Google Analytics is a step in the right direction toward mastering Jedi mind tricks for email marketing, without needing seven years of training.Well, doesn't that just confirm what we've known all along?! Part of marketing is not just to make us aware of products (I wish that's all it was). Rather, it is also designed to build corporate business by putting hard-earned money into the pockets of businesses for things we never knew we wanted but are made to feel we need to make life a little more meaningful.