In the list of questions to explore at the end of the chapter, one of them reads:
Hunt for Jedi Mind Tricks. Watch your favorite TV show. Pay close attention to the commercials. Whom are they trying to convince? What are advertisers trying to get you to believe?
Today, a reader of Living with Questions came across this magazine advertisement and he immediately thought of chapter one and sent me the following from Visa (click pic to enlarge):
Notice what is in the picture. It's the New York City skyline redrawn in endless electronics. And many of those electronics are for music (a diversion I cover in chaper 1 as well).
Note what is written in the bottom left.
What belief is this advertisement pushing? The Jedi Mind Trick is that electronics are 'essential' for 'modern living.' So if you don't have them, you aren't 'modern.' And, 'modern' is another way of saying 'up-to-date' or 'with-the-times' or 'relevant.'
To compound the ad, Visa isn't selling you electronics. They are selling you a loan at a high interest rate. So the 'essentials' to being 'modern' are within reach and Visa dupes the reader (especially the lower-income reader who needs loans to have such 'essentials') as it takes your money to the bank.
The truth is most electronics are not 'essential.' Food is 'essential.' Love is 'essential.' Electronics are not 'essential.' They are mere luxuries that often divert us from real life and the things that matter.
And 'modern living' is an illusion. We're still the same kind of humans that existed 5,000 years ago. The only thing modern is our technology. But our souls still need the same answers they needed in the ancient days.
Will we be tricked into ignoring we're connected to a larger story?
The diversions are endless in the Wild. Keep an eye out for them on your journey Home.